FEASIBILITY & FINANCIAL PROJECTIONS

The scope of the Feasibility Study will include:·

• Location and Site evaluation·

• Analysis of Socio-economic factor of the region·

• Analysis of economic trends and government’s support·

• Analysis of historical and current supply of rooms including future demand of accommodation in the given competitive markets/region·

• Analysis of Tourism policy for the region including incentives for the industry·

• Preparation of Estimated Fixed and Working Capital requirement, Operating results as well as Break-even/ROI Analysis

DEVELOPMENT & PRE-OPENING SERVICES

• Assistance in Land acquisition, documentation, Change of Land Use permission, etc.

• Preparation of Project Report for Govt. approvals and financial institutions for new projects, renovation of existing hotels

• Conceptualization and inputs at design stage

• Assistance in arranging various approvals at project stage -- Ministry of Tourism, State Government departments (wherever required), Local Municipal Authorities, Police authorities, Pollution Control Board, etc.

• Co-ordinate with Architects, MEP Planners, Interior Designer and other consultants for concept & Project layout plans

• Facility (Back of the House) , Kitchen Layout and Interior Design Planning by in-house team

• HVAC planning and Solar Water heating Systems by in-house team – planning & execution

• Co-ordinate with General Contractors and FF&E Procurement and oversee tender process and Bids

• Formulating requirements of inventories, provisions, supplies, equipment for Hotel Operation and develop Vendors list

• Developing Food & Beverage Operating Concept

• Assistance in hiring Key Management Positions and HR Policies, Training programs

• Assistance in PMS, POS and MIS set-up for optimal performance

• Arranging Joint Venture, Franchise Arrangement, Management Tie-up etc. safeguarding interest of the promoters

• Renovation, Fabrication, up-gradation of product & Services of existing Hotels/Resorts/Restaurants/Food Courts/Bars

CONSULTING SERVICES

SALES & MARKETING

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HOTELITY will help device “Correct Business Module” and fill the missing links by educating the sales team and perform correct sales techniques while creating accountable reporting system for inspection, review and remedial measures For any Hotel, a well-trained and motivated Sales Head, equipped with complete information and latest techniques is must for a long term success and will lead the core team for positive results in increasing top-line revenue.

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HOTELITY will deliver organized Sales & Marketing tool/strategies that could be implemented in short time and yield immediate results. The Sales & Marketing objective will include:

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• SWAT Analysis

• Horizontal and Vertical marketing plan

• Setting Sales Budget – monthly, quarterly and yearly

• Identifying and targeting major accounts

• Establishing better CRM role

• Random Check through mystery Audits to Sales & Front Office

• MIS – monitoring sales on daily, weekly, monthly, quarterly and yearly sales

• Channelizing Distribution of promotional activities

• Media and Public Relations Plan

• Sales Audit Programs

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OPERATIONS

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• Market Positioning

• Market Research, Advertising and Promotion Programs

• Automation – PMS, POS, CRS, GDS

• Implementing HR Policies & Procedures; Pay-role; HR Expense Control

• Implementation & Supervision of Operation Policies, principles, systems & procedures for all departments 

• Purchase Policies -- inventories, provisions, supplies, equipment etc.

• Budget & Yield Management

• Establishment of all prices, price schedules, rates etc.

• Arranging Licenses, concessions, privileges etc through Govt. Authorities

• Banking and Credit System

• Maintenance of Books of Accounts & Controls as per governing laws

• Capital Improvement Planning

• Quality Assurance Controls

• Establishing Preventive Maintenance Programs and Control

• Guest Satisfaction Tracking & CRM

• Advising Hotel Owning Company on matters related to policies, Public relations

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SEO, E-MARKETING & SEM

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Gone are the days when Hotel Guests used travel book and totally relied on recommendations from various quarters.....

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Good hospitality is all about first impression -- be it with product or service -- everything speaks volume and help loyal brand following. Last few years have witnessed technological advancement in communication, computing and information distribution that made travellers carry smart phones, tablets/notebooks/computing devices. In today's world of information technology, if Hotels are not visible on the web, they are offering business to their competitors on the platter.

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HOTELITY helps you select right methodology for Search Engine Optimization (SEO) to enhance presence of your website and market your hotel to its full potential. We will analyse your present website, keywords, contents, marketing tools etc. and will work on uniqueness while providing solutions for local, national and international (depending on segment) search results.

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E-Marketing: With your customers receiving hundreds of messages daily, how can you make sure yours are the ones they’re reading and responding to? We will help you devise powerful e-marketing solutions for:​

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• Email campaigns

• E-newsletters

• Banner ads/rich media

• Custom landing pages

• Loyalty programs

• Social media marketin

• Targeted marketing list services

• E-marketing consultation

Smart search campaigns are all about knowledge. WE help you select professional SEM Service provider who have got years of experience, deep industry and product knowledge and a full

ACQUISITION SERVICES

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A hotel is a business housed in real estate - it is dynamic - its market is dynamic. The first question a buyer should ask is, Why are we buying this property? “Often, the reasons vary from pure economics of the deal to purely emotional compulsion”. A prudent buyer requires a thorough acquisition analysis and due diligence process which may reveal the need for a possible restructure or termination of a proposed transaction.

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Given the complex nature of the interrelated business and real estate components of a hotel, we help provide the following services for acquisition of a Hotel/Resort:

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• Determining acquisition criteria

• Soliciting product

• Screening initial offerings and deciding upon targets

• Establishing a price and business plan

• Negotiating the deal to a contract or letter of intent

• Due diligence

• Closing the transaction